How To Test An Ecommerce Website/Application?

How To Test An Ecommerce WebsiteApplication

In the last few years, the popularity of ecommerce websites has grown exponentially. And so the need of ecommerce website testing has become important to ensure that they correspond to the market changes and deliver the best ever user experience. Most of you may think that it can be similar to the normal website testing but it is not. There are various aspects that should be considered while testing an ecommerce website. It is important to test e-commerce websites and mobile applications so that it won’t compromise on various crucial factors such as user experience, mobile responsiveness, customer data security, quick load time, and secure transaction.

Here we’ll discuss the details of ecommerce testing along with sample test cases. 

What Is Ecommerce Testing?

Ecommerce Testing

Ecommerce testing helps to evaluate and assess the functionalities and features of an ecommerce application to ensure that it works as defined with accurate operational functionality of the eCommerce website/app. It focuses around essential factors, for example, user experience, secure transactions, mobile responsiveness, customer data security, load time, and so on. 

Benefits Of Ecommerce Testing-

  • Ensures that every module/page of ecommerce website and application are thoroughly tested.
  • Helps in verification and validation of the product prior releasing it to the live environment.
  • It protects the business from costly failures
  • Detects and solves the risks related to transactions and ensures that transactions are safe and secure.
  • Helps to release a user-friendly app to end-users
  • Ensures  that app has high visibility to its users
  • Safe-guards the product from hackers
  • Improves the ecommerce store quality

Types Of E-Commerce Websites/ Applications-

Depending on the seller and buyer, eCommerce websites/apps can be divided into 5 categories.

1. Business To Business (B2B) Model-

In the B2B business model one business helps another business with the help of an online platform. Usually, these are made to enhance another company’s business practices. Amazon business, Alibaba.com and 3DXTech are some of the popular examples of B2B model.

2.Business To Customer (B2C) Model-

In this model, a customer would be focused. It is simple like the retail market, website or app which sells products that are purchased by customers. Nykaa, amazon, are the most popular examples of B2C Model.

3. Customer To Customer (C2C) Model-

In this type of model, customers buy and sell products with each other using an online platform. Generally a third-party website would help these customers to carry out transactions. For instance, Olx,eBay, Etsy etc.

4. Customer To Business (C2B) Model-

In the C2B model, an individual will be directly selling his product to big companies. Some of the examples of this model includes artists, writers, freelancers, web designers etc.

5. Consumer To Administration (C2A) Model-

In this type of model, transactions happen between an administrative body like government, schools, hospitals etc and the consumer would be citizen, student/parent etc. For instance, academic fee payment, tax, e-health, e-voting, collection of feedback form from citizens by government etc.

Know the top 10 ecommerce development platforms in 2021 at- Top 10 Ecommerce Platforms To Know In 2021

Features To Be Tested In An E-Commerce Application-

The success of any eCommerce store depends on the quality of the application. Tester should ensure that every small feature listed below is thoroughly tested. 

1. Website Functionality For Different User Scenarios-

Ecommerce apps may have different types of users like authorized and unauthorized users, sellers, sales representative, delivery person, shop manager, affiliate marketer and so on depending on the type of business. Testing team should ensure that each user scenario and use cases for their functionality is covered.

Know the amazing ecommerce UX design tips at- Best Ecommerce UX Tips For 2021

2. App Workflow-

Ecommerce apps must have properly defined workflows that should be detailed in required. Customers should have a positive user experience as we would have verified the workflow from the user’s perspective. Workflow includes Login/Signup, search, filtering, sorting, product description page, shopping cart, checkout, order confirmation, payment gateway etc.

3. Web Browser Compatibility-

eCommerce websites should works on each browser i.e, should be compatible with different browsers. Browsers like Chrome, Safari, Edge, Firefox, Opera  should work in a same way, functionalities and features of eCommerce store should be the same across browsers.

4. Performance Testing-

In the case of eCommerce application, performance testing is necessary to achieve the perfect functional and technical performance. Performance testing detects the bugs that might not have been detected in other kind of testing. Performance testing includes testing various parameters like page loading speed, traffic, load tolerance, throughput, data transfer rate, efficiency, database performance, error handling and so on.

Testers should try various testing like stress testing, load testing, spike testing, endurance testing, volume testing because these testing helps to assess the website’s  bandwidth, capacity particularly during holiday seasons and promotional offers. 

5. Mobile Responsiveness-

Ecommerce websites get more traffic from mobile devices. So it is necessary that app should be tested on mobile devices with different resolutions to meet the customer’s need. You should test the responsiveness of the website’s design with its usability and functionality. 

6. Social Media Integration-

Having social media integration to ecommerce websites is very useful to engage and create a community of brand. Ecommerce uses the social media through sign in options, social share widgets, social feedback, advertisement in the social media redirecting to the eCommerce store and so on. 

7. Security And Vulnerability Assessments-

Ecommerce website offers payment gateway and hence have sensitive information of user like name, age, date of birth, address, bank details and so on. So security testing is the highest priority in ecommerce testing. Methodologies like SQL Injection, SAST, DAST, ethical hacking are done to check the vulnerabilities of a system. If detects error to the security of app, it can down the business.

E-Commerce Website Test Cases-

1. Home Page Test Cases-

Home page is an important part of a whole ecommerce website. Software testers should focus on brand logo, keyword search, top navigation, page behavior for logged and unlogged users. Testers should review important features like page layout, content visibility, banners, carousels etc. 

Sample Test Cases-

  • Hero image should auto-scroll within given time intervals.
  • Page loading must be within acceptable limit.
  • Check whether the hero image is clickable? And if yes, is it redirecting to the intended page?
  • Login/Signup button should be visible and easy to locate 
  • Links on the home page should redirect to the intended page
  • Categories, subcategories, top navigation should be clearly listed
  • Basic keyword research should lead to the corresponding products
  • Color coding of home page should be consistent according to the brand details.

2. Product Details Page-

At this page checkout flow begins. Product details page includes lots of details in a single page. Tester should focus on the image quality, buy button or add to cart button, customer reviews, price details and so on. 

Sample Test Cases-

  • Product images must have a zoom option
  • Product display page should be consistent across devices
  • Availability of product should be accurate, and if the product is out of stock, appropriate messages should be seen 
  • Content details like Product name, description, image, price details should be seen
  • Customer reviews starts and review text should be available
  • Add to cart button should be easy to locate and function properly 
  • Similar product section should be available with the proper products 
  • Size selector, quantity selector, color selector should be available nad work as expected

3. Search Test Cases-

Search functionality is an important feature in eCommerce store with lots of product listings and easy to use navigation. Hence search algorithm should be advanced and precise. Testers should focus on whether the product listed using the search bar is relevant or not. 

Sample Test Cases-

  • While entering the keywords like product name, brand name, category name, relevant products should be displayed.
  • When a particular category page is used for searning, results from the corresponding category should be displayed.
  • If the product is listed in multiple categories, it should display only once in the search result.
  • There should be an option to select various results to display per page.
  • Navigation should be available for multi-page results.
  • Sort option should be available to sort the results based on brand name, pricing, review etc.
  • Verify the filter functionality by filtering the products using brand, pricing, customer rating etc. 
  • Check the sorting functionality by sorting the products using popularity, relevance, high to low price, low to high price and so on.

4. Shopping Cart-

This is one of the most important features of an ecommerce website as it add items to purchase from different parts of the site and purchases them together. Testers should pay attention on the complex calculations based on time frame based on promotional offers, discount codes, vouchers etc.

Sample Test Cases-

  • Checkout functionality should work as expected
  • By clicking on buy button, product should be added to the cart and then continue shopping button should be seen with proceed buy button
  • If product quality is more than one, price should be change accordingly
  • Shipping charges and tax charges should be displayed 
  • Product remove option should be available
  • Check by removing the products from shopping cart

5. Payments-

Tester should visualize payment option from a customer’s perspective and verify its requirement and acceptance criteria.

Sample Test Cases-

  • Payment flow should work as per expected
  • It must have options like Visa, Mastercard, PayPal, UPI with their logo
  • Sensitive details like CVV, password, OTP should not be saved after purchase
  • Customer should prompted back to the eCommerce website/app after the payment
  • Transaction id and details of payment should be saved with oder details
  • Check the payment is done correctly by using all kinds of payment methods like Debit Card, Credit Cart, Internet Banking, PayPal etc. 
  • Verify cancelling the order

6. Postorder Test Cases-

It includes order confirmation details, email information about purchase, tracking order, shipping details and return process. Testers should pay attention to order cancellation, product returning, tracking details, order summary details etc.

Sample Test Cases-

  • Customer should be able to track order
  • Customers should receive order confirmation messages through Mail/SMS.
  • There must be an option to cancel the order
  • Order cancel and return should get the reasons for cancellation
  • Order id and details in the summary should be same as that of records
  • Check payment refund cases

7. SEO Checklist-

Ecommerce store with proper SEO can list in the top search rankings so testers should follow SEO checklists.

Sample Test Cases-

  • Check the URL structure
  • Check unique title tags for each page and product page
  • Verify that title tags should include the product name and category
  • Check meta description tag for each page and product page
  • Check whether the alt text has been added to images
  • Verify internal linkings 

Tools For Mapping E-commerce Site-

  • HotJar- It shows the most clicked and unlocked zones of site by visitors
  • Feng-GUI- It simulates the human vision during first five seconds and predicts what a real human would most likely look at  
  • Optimizely- It allows you to test track, clicks, conversions or anything else that matters to e-commerce business
  • UsabilityHub- It’s user testing platform and research panel help you to improve UX of apps and websites. Get feedback from customers.

Know the ecommerce development trends at- Ecommerce Development Trends In 2020 That You Must Know

Wrap Up-

Testing is an essential part for ecommerce websites and mobile applications as it helps in better user experience, users data security, mobile responsiveness, security, quick load time and lots of positive factors. So if you are thinking about developing an ecommerce website and mobile app, consult with Solace experts. We are here to help you through consultation and development. You can also hire php developers and of Solace team for secured and thoroughly tested ecommerce website/ app development. Connect with Solace and get a free quote for developing an ecommerce website and app that will lead your business to the next level. We will be happy to help you.

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