Accelerated Mobile Pages vs Progressive Web Apps: Which Is Better?

The web has extended widely over the most recent couple of years which acquired various difficulties in its wake. Among them, the issues that confused clients the most are the unreliability and the slow nature of the mobile web. Many new technologies, drove by Accelerated Mobile Pages (AMPs) and Progressive Web Apps (PWAs), were acquainted with address these issues. These technologies ensure to convey a more extravagant, faster, and vivid experience that connects with and inspires the users. They came exactly at the right time when mobile usage is experiencing uncommon growth. With over a portion of the web traffic originating from mobile phones, developers moved their concentration and presented tools like Accelerated Mobile Pages and Progressive Web pages to convey a momentous mobile experience.

The Need for AMPs and PWAs-

In today’s fast world, users are searching for quicker and reliable experience. In any case, not until exceptionally late, the vast majority of the websites were taking too long to load which left the mobile users annoyed. Thus, many of the users would leave the site page in the middle without seeing what the site is offering. Near about 53 percent of visitors abandon a site if it takes over 3 minutes to load. Mobile applications appeared the perfect choice to guarantee user engagement as they engage users 20x more minutes than sites do.

In addition, 77 percent of users leave a Mobile application in only 72 hours after they download it. With these details, brands are searching for approaches to retarget and connect with their clients. Progressive Web Apps and Accelerated Mobile Pages appeared as the solutions for beat slow page load speed and poor user engagement. The development of these technologies came around as the savior for brands who failed to convey a good client experience to their site and application users.

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages or AMP is an open source project by Google that allows developers to build site pages that load quicker on mobile phones. It offers near-instant and consistent experience than normal HTML. Google coordinated AMPs into its mobile search in 2016, and pages that utilize AMP could show up on SERP with an ‘AMP’ designation. AMP strips all the irrelevant scripts and JavaScript to save bandwidth; so, we just get a plain page that contains just the pivotal data without the extravagant highlights that generally comes in HTML pages. The removal of unessential scripts may influence the user experience and engagement on a site, however it guarantees that data is delivered in the quickest possible time to mobile users.

Few Characteristics of AMPs Include:

  • Speed improvement: Lowers page load time and speeds up the website
  • Mobile-first approach: Enhances mobile SEO and keyword rankings in mobile devices
  • Full control of publishers over website visuals: Website publishers have full control over the visual and business design

Creating an AMP Page-

AMP improves the website page loading speed by cutting unnecessary JavaScript. It statically sizes the page elements and uses asynchronous loading to lessen the loading time. Fortunately you don’t have to re-try or work on the whole webpage to improve the performance of specific pages on the website. Rather, you can focus on the particular pages that you plan to improve by concentrating on website design AMP development. To make an AMP page, you have to play out the accompanying steps:

1. Make an AMP HTML page. In the event that you don’t know how to do it, is there to support you.

2. Include an image.

3. Alter presentation and format: AMP pages are web pages. Utilizing regular CSS properties, styling to a page and its elements are done.

4. Preview: preview the AMP page like the manner in which you preview any static HTML site.

5. Validate: To ensure that your AMP page gets discovered by third-party platforms like Google, you need to validate it. To do so, go to your browser and Add “#development=1” to the URL. Open the Chrome DevTools console and look for validation errors.

6. Prepare your page for discovery and distribution.

Pros of AMPs-

  • AMP’s are 4 times faster in page loading
  • They improve SEO and keyphrase positioning in mobile searches
  • They support all ad formats and ad facility
  • AMP’s are extremely useful for content-based websites like news publishers
  • Pages with a substantial AMP version have a big opportunity to outrank the individuals who haven’t embraced this feature yet. AMP version pages have more opportunity to get their content noticeable on the first page

Cons of AMPs-

  • AMP’s can not enhance search engine rankings
  • They cannot track user activity on AMP pages
  • AMP’s are not suitable for e-commerce websites since it does not include all the fancy elements required to increase user engagement.
  • It causes lower user engagement compared to HTML pages
  • Lazy load functionality for images

What is Progressive Web Apps (PWA)?

Progressive Web Apps

PWA is an abbreviation for Progressive Web Apps. These are web pages that resemble native mobile applications and give similar navigation and cooperation. It likewise enables users to return to your site by offering message pop-ups, fast loading, and offline web pages. They bolster all the modern web capabilities which cause them to appear to users as conventional or native mobile applications.

Features of PWA-

For an application to be considered as a Progressive Web App, it must incorporate the accompanying highlights:

  1. App-like: Using the app-shell model, it should provide an app like navigation and interactions.
  2. Connectivity: It should be enhanced with service workers to work offline or on crumbling networks.
  3. Re-engageable: It supports features like push notifications which makes re-engagement quite easy.
  4. Progressive: It should work for every user regardless of the browser choice’
  5. Content loading: It must be responsive on any desktop, mobile, tablet, or any other electronic device with web capability’
  6. Linkable: It shouldn’t require complex installation, rather should be shareable via URL.

Pros of PWAs-

  • It can be easily accessed through the home screen icon
  • No installation or app updates needed
  • PWA’s can be used offline
  • cheaper than native apps
  • Fast page loading
  • Allows smooth navigation and animations
  • Maximize reach and a higher rate of engagement thanks to features like push notifications
  • Secure and less intrusive

Cons of PWAs-

In spite of the undeniable advantages, Progressive Web Apps show limited capabilities with regards to the device’s hardware features and integration.

1. PWA’s do not support all native features

2. It does not support all hardware functionality

3. All browsers doesn’t support PWAs.

4. Not all devices support the complete software functionality

5. They allow access to contacts, camera, calendar, alarm, browser etc.

6. It allows to access sensors and hardware features.

The Differences Between AMP and PWA-

  • Both AMP and PWA work to decrease the loading time of webpages on mobile phones. While AMP principally reduces loading time, PWA pages update rapidly to give the clients a chance to experience a mobile application like website without interference.
  • Accelerated Mobile Pages centers around giving content as quick as could reasonably be expected, while PWA centers around conveying a rich user experience and connects with users by means of push notifications and so on.
  • AMP is most appropriate for lightweight content like articles and blogs, while PWA is best suitable for e-commerce sites.
  • AMP contains standardized JavaScript and CSS component, while PWA contains Service Worker, App Shell, Web App Manifest, and so forth.

Which is Better, AMP or PWA?

You can not decide which is the best between AMP and PWA, because both perform best in combination. While one gives you instant content, the other guarantees that users engagement and interaction with the site. The selection between these two is also depend on the type of website that you run. AMP are useful for websites that aren’t too media overwhelming and for the most part contain static content, for example, news publications.But PWA’s will be the best choice if you’re running an e-commerce site. It will give visitors user-friendly experience without installing your mobile app.

Are you thinking to develop an app to boost your business? Then Solace is the right place to start with. Experts at solace are well trained to give you the best solution with PWA or AMP, as per your requirement. Feel free to contact us, for better app development to boost a business.

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