In 21st century shopping ends up simpler by the use of internet and e-commerce. E-commerce, also known as electronic commerce or internet commerce. It refers to the buying and selling of goods or services using the internet, also the transfer of money and data to execute these transactions. First of all, E commerce business is not just about the profit, but it also has operational and technological challenges. Therefore E-commerce platforms plays a vital role in online business.
What is E-commerce Platform?
An e-commerce platform is a software application that allows online businesses to deal with their website, sales and operations. Regardless of whether you’re extending an clothing store, electronic store or starting any business with a small scale with no foundation, your choice of E-commerce platform has a big impact on the benefit and strength of your business. Also E commerce platforms gives businesses the ability to customize product data. Also it allows the approaches to best fit their own online retail needs, which can be a shared benefit for both the business and its customers. There are many E-commerce platforms available such as wix, Shopify, Woocommerce, BigCommerce, Magento, Jimdo, LemonStand, Opencart, osCommerce, 3dcart, Weebly. Selection among them is a crucial work. Let us study the Shopify, Woocommerce, Bigcommerce and magento.
Comparison of top four e-commerce platforms-
A standout among the most prominent e-commerce platforms above all is Magento. Being user friendly is important thing of every platform and Magento completely fulfills it. It also offers a subscription based service. It has 100+ selection of themes which results in attractive appearance and collaboration of a website. Determination and controlling of data to share over various online stores from a single admin is almost easy in magento. For this, it offers a selection of assigning roles and permissions across users. Magento has one page check-out feature in payment. So customers can get through the final steps of purchase more quickly.
Magento allows multiple payment services integrated with Amazon Payments, PayPal, Authorize.net and also google checkout. Keeping the statistics of business made simple due to great analytics module with reports and stats available in magento. Magento becomes more user reliable because it has unlimited bandwidth. The higher the bandwidth results in the faster your information will be accessible to you customers.
If you don’t have a website yet and you’re a small to midsize business then you should try out shopify. It is more popular for not only its user friendly but also for alluring appearance which has more impressive and good-looking designs and should be able to cover any speciality and kind of a business. Shopify platform is mobile friendly and so can be edited in HTML and CSS directly.
It offers unlimited bandwidth, multiple payment gateways and order management features similarly as Magento. The most significant thing is client support and shopify offers 24/7 customer support. There are a few different ways that get in touch with are Live chat, email, phone, twitter. Shopify offers the ease of use for signup, dashboard, product listing and setting therefore it offers user friendly platform. It has different sales channels, likewise point of sale, Facebook module and simple buy button. Also it offers gift cards facility which separates it from other E-commerce platforms.
WooCommerce is entirely open source, as a result you can modify and customize anything and everything. Since you have full oversight, you can add unlimited products and users, and take unlimited orders. When you get started with WooCommerce, first you need to find a good host, install WordPress on your account, and then you can proceed to the WooCommerce part of the deal. From physical products and digital downloads to subscriptions, similarly content and even appointments, you can sell anything with WooCommerce.
It has thousands of themes available, so just pick the one that works with your requirement and you can customize your site from the homepage to the buy button. Probably you might face a difficulty where your store not being displayed like you want them to, in such cases you may be enforced to change the theme so that everything get fit. WooCommerce underpins various payment gateway methods. As this runs on word press, therefore it perceived as best for SEO practices among all. It can maintain a public knowledge base so that you can use to help yourself. It offers support for all the paid extensions.
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The hidden details are the main problem. So when picking the best E commerce platform for yourself, you should probably focus on things that are more niche in their nature yet can mean the world to your business. And the complete list of those can be huge. Therefore I suggest you to do your own research and in detailed comparison, once you have a general idea of the platform you’d like to try out.
Need to develop best e-commerce website for your business? We at Solace believe in benefits and effectiveness of different e-commerce platforms and happy to help you get started. Kindly Contact us for effective e-commerce web solution for a business. We will give you the best through our experts.