It’s easy to assume that user acquisition is the central metric for determining mobile app success, however without active users, high download rates won’t yield any business value. Brands are investing a huge amount of money acquiring users; however, it just starts here. After acquiring users, the value is in engaging and retaining them.
Mobile app engagement and mobile application retention are two metrics that give genuine insight into the success of an application. Low application engagement and retention causes app failure, while high engagement and retention equal the opposite.
Engagement – describes how active users are on the application. While this is a somewhat subjective metric, Localytics describes highly engaged users that participate in 11 or more application sessions a month.
That being said, numerous application developers are looking to discover new ways by which they can improve their application’s engagement. Here, we are exploring the most ideal ways in which this can be achieved, so that application users will be encouraged to return and keep using it:
Tips to increase your mobile app engagement-
1. Marketplace app page-
Surely many people know about the concept of the first impression. It applies to all perspectives, including the mobile applications. Regardless of how good your application is, it may fail to bring in consumers if they are not attracted to the product from the get go. Their first experience with an application is in the application store itself, on the application’s download page. Here, developers need to attract and convince so that users will download. Essentially, it’s the developer’s chance to feature all the pros of the application and why it should be downloaded. A messy, incomplete or simply overall bad introductory page will definitely affect an application’s engagement.
2. Push notifications-
Push notifications are alerts that pop up on a user’s screen and informs them regarding the most recent news, offers, etc, which are available through your application. Sometimes, the most ideal approach to keep someone intrigued is to shove it in their face. Many individuals show little sign of interest but in all actuality, they are just caught up with other things and forget or don’t think about checking the application. Push notifications can bring significant data to them, keeping them informed and interested.
3. App onboarding-
Onboarding is a good tool to use as it brings another new dynamic to the application. Through onboarding, developers create an informative preview of their application, which will act as a presentation of qualities. Basically, onboarding is how developers say “Hi! This is the thing that you’ll be able to do with the application. Have a great time!”. It’s the next natural step that comes after a healthy application page introduction.
4. App permissions-
Numerous applications require permission from the user or their device. These permissions can be denied by users if the application doesn’t appropriately explain what they are for and what they will accomplish. Most users dismiss them directly off the bat out of concern for their own privacy and security.
This is mostly a result of not accurately or thoroughly enough informing application users about the nature of the requested permissions. Using the appropriate format and language will help get more users to allow permissions and hence benefit from the full experience provided by an application. Without said permissions, an application can feel incomplete or even boring as their absence might be cutting off the application from significant features that are core to its performance.
Know the important considerations when building a mobile app at- 7 Important considerations when building a mobile app.
5. Allowing free roam within the app-
There are numerous applications that work on a system that requires user commitment from the beginning. It has been agreed upon that this is definitely not the correct approach to go about getting users to commit to your application. Rather, the most ideal approach to keep users close is to set the free. This means users should be allowed to freely navigate and explore the contents of an application, with the goal that they get a positive sentiment of what it can offer. Creating an account or subscribing should only pop up when users try to use one of the application’s features. By allowing users to go farther than the startup screen, you are greatly improving your chances of having them stay.
6. Deep linking-
Deep linking is another type of getting people invested into an application by taking them to specific places in an application. This cuts out the work users have to put in by navigating to specific locations. Deep linking can do wonders when paired with different services, for example, Push notifications or even email notifications.
7. Under the hood tuning-
So far we’ve discussed what designers can do as far as highlights, appearances and direct application client association. However, a similarly significant part of securing a higher user engagement is the way the application works under the hood. Despite how good an application is, it will be a matter of time before users abandon it out of frustration, if it makes their life hard.
It can do that if it’s not appropriately tuned and it requires some time to start up, operate and even shut down. We live in times that revolve around speed and getting things done as fast as possible. Not applying this trait to an application can be its ultimate downfall as many people will be too “in a hurry” to wait for the application to load.
8. App updates and maintenance-
Through the span of the development of the mobile application industry, users have been recorded showing a lot of commitment to applications that they truly like. However, if an application fails to keep them intrigued anytime, they won’t hesitate to uninstall it. It is necessary to ensure that an application is always updated and that regular support discovers and takes of signaled issues. This will improve application quality and will keep users nearby.
Also, performance of mobile app plays an important role in apps engagement. Know the tips to improve app performance at- Best Tips to improve your mobile App performance.
App engagement will make or break an app. And as evidenced by the aspects of application development mentioned in this blog, developers need to discover a balance between the quality of what’s inside the application and how graciously it is packaged for users. Having both will ensure a higher success rate for the application while having only one or none will seriously affect the application in a negative way.
If you are still confused about how to increase mobile app engagement, consult with Solace team. We have dedicated experts to give you the best solution as per your requirements. Also, get a free quote for mobile apps development. Connect with Solace for successful app development. We will be happy to help you.