Top 10 mobile app UI/UX design trends in 2020

The UI design is the first impression of any mobile app. Today, 94% of first impressions are design related. Indeed, even a great content is rendered powerless if integrated into a poor design. UI connects users with a brand, makes client journey smooth in the application, and builds the whole ROI of the application. When an application’s UI design is client- centric and has creative engaging content, nothing can stop its success.

However, the field of UX is continuously transforming – new things are getting developed time by time. Also, UI design is the most changing area in the mobile industry, which impacts numerous different areas of the industry. The UI design of an application isn’t constrained to its looks. The application’s data architecture should effectively combine with UI design guidelines that organize, structure and label an application’s content sustainably and accessibly.

Also know- 8 Steps You Should Take to Enhance Mobile App Security.

Mobile app UI/UX design trends for 2020-

2019 is now over and we are looking for the most recent UI/UX design trends for both iOS and Android applications. Let us see the list of top mobile app UI/UX trends that will be more effective in 2020, reduce the bounce rate, and increase conversion rate.

1. Improved Personalization-

This year, mobile application development will potentially acquire more momentum. A customized UX is becoming necessary in mobile development. Machine learning and Artificial Intelligence are making this customization seamless. Use streaming services like YouTube or SoundCloud where AI assesses user choices for offering song suggestions. In addition, fitness and bucket list applications also offer improved personalization to all users.

2. Rounded Corners-

This is a trend that developed from modern smartphone devices. Both Android and iOS flagships feature rounded corners. Since a device’s curved corners are reflected in its UI design, all applications and mobile sites get a similar rounded appearance and feel. It positively impacts on UX. Rounded corners are smoother on our eyes and help process data easily.

3. Convenient voice experiences-

There are almost 100 million smartphone users who will be using Voice Assistants in 2020. The development of voice technology has offered rise to almost 50% of voice searches by 2020. Brands are incorporating voice search technology as more and mobile applications are starting to incorporate vocal User Interfaces (VUI). The companies are attempting to integrate VUI in some capacity to meet the changing expectations for smartphone users.

There are numerous drawbacks in the way of Voice Search Experiences. Accessibility issues are one of them as current voice technologies have shown challenges in precisely recognizing instruction where heavy accents or background noise is available. Secondly, a VUI allows actions to be executed based on spoken commands. Changing interfaces requires mobile app designers to abandon old techniques and mindsets for designing a mobile application experience. While VUIs won’t completely take over mobile experiences, through the technology has been showing huge potential for allowing further development in consumer AI technologies.

4. Password less logins-

Since lots of applications are used daily, its hard for us to remember all passwords. The password-less login process will turn out to be more popular in 2020. There are a few kinds of password less login effectively used in mobile applications. For instance, facial or fingerprint recognition (biometric authentication)! Also, sign-in links (Medium), and OTPs or One-time Temporary Passwords (eBay).

5. Advanced Animation-

Operative animation is a significant part of a better user experience. Animated moves and motions deliver lots of data – they clarify state changes, confirm actions, and add rhythm to interactions. As mobile devices are becoming strong and rapid, mobile app designers can produce more advanced animation. The animation is no more only for bridging gaps between various conditions; it’s also a part of branding. Motion tells an exclusive story with respect to your brand and product whereas animation spices up things for users by developing film-like scenes where data changes from framing to frame.

6. Gradient 2.0-

Gradient 2.0

In 2020, Gradients will get a spike. All things considered, this time, gradients are more regarding vibrant shades used as background. They attempt to get a clear light source. Vibrant palette not simply brings dimension and depth to the UI design but also makes positivity. Moreover, gradients are moving towards simplicity and subtlety in terms of styling.

7. Dark Theme-

Dark Theme

Bright backgrounds have been around for a long time, however who would mind a bit of change? We are discussing about a new and refreshing change introduced in the form of the dark theme. There is a logical purpose for it: Exposure to bright lights in the darkness isn’t good for the eyes. With iOS and Android declaring their dark theme modes, numerous applications are shifting their focus towards embracing this trend. This new UI Design trend impacts UX in a positive manner and is gaining momentum day by day.

UX designers today have been using the benefits of the available design opportunities by introducing themes that adjust to one’s environment. Brighter in the day and darker in the night gives the power of choice to users, thus making for a design that works for individuals. Before including this UX Design Trend change to your bucket list, you should understand whether your application supports the dark theme or light theme.

  • Spotify, Amazon, Netflix, and YouTube already have dark-theme. The reason is that individuals normally use these entertainment channels later in the day.
  • Light themes work better for news websites, social media etc. who get most of their traffic in the day time.

Hence, as a key decision maker, it should be your responsibility to put on the thinking cloak and understand your primary user before you make the  decision.

Regardless of whether a dark theme would work for your business, here’s a table that clarifies the criteria for making a well-thought decision.

8. Air Gesture-

Gesture control is one of the trends in mobile UX design expecting to improve User Experience. Since the approach of touch screens, a lot has changed, which is evident from the increasing touch screen perspective ratios of the mobile interfaces. Increased aspect ratios mean less bezels in the front, which, thusly, mean better gesture experience. 

In spite of the fact that it was Apple that initially introduced gesture control technology in iOS, the new trend (air gesture) is taking this technology to the next level: you will can wave your hand or pinch your fingers in the air  to get stuff happen on the phone, never making contact with the touchscreens. Real life example of this-

Google has unveiled Pixel 4 that uses a radar sensor that makes it usable through air gestures. It is their most recent invention that is attracting eyeballs as it is basically radar-powered, making Pixel 4 one of its kind.

Presently, that we know the possibilities of air gesture, we can proceed to state that gesture possibilities showcased in Fifteen Million Merits–one of the most popular episodes of Black Mirror series will soon come to reality and its practical implementation will be possible in the real future. What do you think?

The best advantage of using gestures lies in its intuitiveness and sensitivity to touch. In this way, touch gestures will always play their part regardless of how far the ‘Gesture Trend’ goes. Here’s an example of various kinds of touch gestures that should be a part of any UX developer’s to do list.

9. AR/VR-

Applying virtual reality and augmented reality technology allows incorporating the fictional digital components into the real-world image by providing users a fresh appearance at their every day system. Media, travel, eCommerce, entertainment, science, mHealth, real estate, and education – these are a partial list of niches where AR and VR technology can be adopted with its UI/UX.

10. Content Design-

The content-first approach helps design functional and meaningful UIs, ensures advantageous and comfortable UX rather than artistic and complex solutions. Readability is the priority with regards to UI/UX design. It’s not simply with respect to CTAs, brand names, taglines, or slogans. It’s regarding the content style as whole – readable fonts, a simple context menu, and combinations of fonts for various screen sizes to ensure a productive responsive design.

Wrap up-

As technology changes, the design must also adapt to provide users with a varied range of options so that they can find the ones that best fit their needs. Each time you measure a specific trend, consider it with regards to value it offers for users, for making the most ideal user experiences. Consult with solace experts before incorporating these trends into your app. We have a dedicated well experienced mobile app development team to give you the best solution. Connect with solace to develop the best mobile app as per your requirement.

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