It is obvious that an attractive design will always grab the user’s intention, but the mobile app design and development is not an easy task. With this modern competitive market, it is so difficult to grab and hold a position and build identity with good UX design. It isn’t always possible that all the websites get traffic from the search engines. Similarly, there are so many mobile applications that don’t grab the user’s attention. A poorly designed app doesn’t get a second chance to prove itself among 3.9 million apps. Hence you need a good knowledge about how to boost the user app experience to get better results in the mobile app industry. User design and user experience are the two major components that you must consider to get better results.
Most of the people see UX as an interface and visual design. Research and testing are the core parts of the UX discipline. UX designers must do continuous research about the innovative ideas, latest trends and independent research. Here we will see some common UX mistakes that should be avoid while developing mobile apps.
Common UX Design Mistakes To Avoid In App Development–
1. Following The Competitors Completely-
A fruitful business specialty attracts many interested people to start a business. However, it doesn’t imply that successful competitors should be followed intently. You must think to make a brand unique and different from competitors. If your app is not giving anything new to targeted customers, you are not giving them a reason to buy from you. So instead of following competitors, learn from them. Build innovative and new with important features that end users will like.
2. Considering UX Design As A One-Time Task-
Most of you may think that once the UX design of an app is finalized, it shouldn’t be changed ever. No one can predict anything about the app until it has been launched successfully and used by a targeted audience. UX design is about how the users will interact with the app. To enhance the experience, you must listen to the user reviews, think about their likes and dislikes and make changes in the application’s UX with time. It will be a best practice to first launch a minimum viable product to a set of users and get it tested. The user response from MVP will indicate the success of the app.
You can know the necessity of MVP at- Why one should develop Minimum Viable Product (MVP) first?
3. Incorrect And Unreliable Design Methods-
Design section plays an important role in mobile apps development. Incorrectly chosen app design method is a reason for an app’s bad performance. It is difficult for users to access poorly designed methods through apps. It has been observed that 94% of the users uninstall the app within few days just because they don’t understand their design. So you must choose a design that is simple and easy to understand for users.
4. Poor Onboarding-
When users install your app for the first time, appropriate user onboarding is very important. The first experience of users with your app must be impressive and smooth. If the application offers poor onboarding, there are chances that users will forsake the application right after installing it on their devices. Main goal of introducing onboarding is to introduce the “where”, How” and “Why” of the application. It should guide users about important aspects of the app when they visit the app for the first time.
Mostly app developers directly jump to app development and leave the users alone when they are using the app for the first time. Ensure that you have allowed users with all the necessary information at the starting point. Design a small app tour for users that guide various properties of the app with step by step guide.
5. Unnecessary Login Pages-
There are lot of apps that request to login into the page after entering some details like email address, surname etc. However it is not necessary for every app. Users may get irritated if you continuously demand a registration process whenever they access the app. You can include a guest user’s options so that he needs some time to understand the app.
6. Loading Too Many Features And Functions Within The App-
Consider that- you are developing an app that includes a lot of features, distinct from each other in it. It may seem good enough but it is also necessary to think from the user’s perspective. Having a lot of features in your app indicates that you don’t have clarity about the strength of your brand. If you want to avoid it from happening, just concentrate on some important features and start with them.
7. Complicated Content-
The content in your app represents the image of your app. If it is complex and complicated to understand, it annoys the user. Each part of content must be relevant to app, but ensure that you have not removed the necessary information to make app neat and clean. Your app must have important content but not in a complicated way. It must be easy to read and understand.
8. Bombarding Lots Of Push Notifications-
Push notifications is an effective marketing strategy to grab users attention. If it is not used in a right way, it will cause app abandonment. Excessive use of push notifications irritates users and he/she may uninstall the app. So before sending push notifications, ensure that you are delivering relevant notifications to the targeted audience as per users interest. Sometimes there are chances of malfunction when users will receive the same notification again and again. Generally it happens because of lack of synchronization between the notifications and the user’s device. So must avoid bombarding meaningless and worse advertisements and unwanted emails to the users.
9. Ignoring Compatibility With Other Apps-
If you don’t test how your UX solutions are acting on a live device with different applications installed and running, you may oversee memory usage issues or sudden crashes. So ensure that your app is compatible with other apps.
10. Avoiding Feedback-
Feedback is important for any product. It works as a fuel for mobile apps and is necessary to know the reviews of the users. You must regularly check the reviews so that UX designers should know the outcomes of their work. Always ask your users for rating and comments on app to let you know about the limitations of app and accordingly you can work over them to improve future traffic and user experience. If you avoid negative and useful feedback, definitely you will fall soon. Feedback is for improvement of application so never ignore it.
11. No White Space-
Negative space is important to prevent the UX from seeming overwhelming. A successful app balances the content and whitespace. Your app needs breathing space to best highlight the features and elements that you want to show to users. Attempting to offer all that by means of using all the space on the screen will just increase the rate with which you lose users! You must learn from the failure of Google Wave.
While at first advertised up, the application eventually failed because its interface was overwhelmed with features. The excessively complicated design, along with its underperformance, led to its downfall.
These are some of the common mistakes that most of the UX developers make while developing mobile apps. Avoiding these mistakes will save your time and resources for correcting them after app launch. So regularly test and analyze the app to launch the successful mobile app.
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