These days, online shopping is a booming industry. You can get anything with just a few clicks on your smartphone and it is all possible due to the ecommerce. Providing your credit card details over the web has become our daily routine today and we don’t think twice before going ahead. But this trust has not been gained overnight. The core of ecommerce business development depends on the ability to transact over the web without the worry of being defrauded or robbed of your details. A Major credit for this ecommerce evolution goes to the early payment gateway service providers. In the early days, each e-commerce service provider designed their own gateways but it has some limited mode of transactions. And here comes the need for generalized payment platforms that can act as a mediator to provide reliable, atomic and fast transactions to e-commerce business holders and customers.
Now, the market is growing with a scope of Payment Gateway Providers that you can integrate with your website at a minimum service charge or at fixed monthly charges, depending upon the number of transactions your web portal anticipates. We have listed out the top ten Payment Gateways that you can use as per your business needs. Before digging to the top 10 payment gateways, let us see its details.
What Is A Payment Gateway?
Payment gateway refers to the third party application that connects the website with the bank to process payments made by users at the checkout. It facilitates credit card payment transactions by transferring payment information from the website or app and the bank. Not all online gateways are made equal, so while choosing one for your website, there are some parameters to take into consideration.
Things To Consider While Choosing A Payment Gateway–
It is one of the most important parameters to consider while choosing a payment gateway. It is no-brainer because transactions should be kept safe against intrusion from hackers. Avoid shady sites and make security your top priority. You want a payment gateway that is reputable and provides safe checkout experience for your customers.
Like any other services, there are some fees associated using third-party tools like payment gateways. You’ll have to pay transaction charges for your business- so focus on your gateway’s expenses and do your analysis before integrating it into your site so you’re not slammed with surprise expenses. These charges can include transaction, statement, chargeback, merchant account fees, and likely more- , for example, charges to customers for using a specific payment method. Furthermore, of course, customers don’t like for hidden costs so read the fine print.
3. Accepted Payment Methods-
Actually, the simpler you make it for clients to make purchases, the more they’re likely to make. By developing your website with a payment gateway that incorporates a wide variety of payment methods, you’re increasing your sales net- 50% of regular online shoppers say they’d jump on a purchase if they couldn’t use their favored payment method. Payment method methods can vary by country so use the site’s analytics and analyze which country’s shoppers prefer which kind of payment method.
It is also necessary to consider- how well your gateway will integrate with your current platform, form a technical and design approach. If it takes more complicated tricks to incorporate smoothly in your existing structure, then you need to rethink your choice. Most of the gateways can be customized to match your site’s feel, you need to ensure your gateway tool is compatible with your brand. Don’t make your customer’s purchasing experiences jarring with mismatched elements.
5. Payment Location-
Some payment gateways allow customers to complete a transaction within the checkout processes of the website, while others lead users to another site to complete their purchases. Some gateways provide an API that incorporates directly into your site, others reroute visitors to third-party sites. Whatever you select, consider what will provide the best user experience to your customers- if customers trust your site, they might not mind the extra diversion.
Top 10 Online Payment Gateways-
It is a payment platform that is designed not only for individuals but also for businesses and developers. Established in 2002, it is one of the most commonly used payment gateways across the world. It accepts international and multi-currency payments. PayPal has a strong anti fraud team and it is reported to have frozen multiple suspicious accounts based on their transaction evaluation. Here are some of the key features-
- Offers fraud protection, live support and extensive cart compatibility
- Works with all major shopping carts and e-commerce platforms
- Offer multiple versions of their payment solutions, like PayPal Payments Pro, PayPal Express Checkout, and Braintree.
2. Amazon Payments-
Supported by the brand name, Amazon Pay is rapidly acquiring the go-to option for small and medium enterprises for hosting payment gateways. The platform simplified the buying experience and now offers trust and safety which allow users to spend more time for shopping and less on checking out. With this gateway implemented on your site, you can rest assured than transactions and personal data will stay secure due to the Amazon A to Z Guarantee. Amazon pay merchant account allows you to access fraud protection service. This service is available in US, UK and Germany. It provides an onsite checkout option, which upgrades the customer experience. Amazon Pay is API driven and has provided multiple solution provider e-commerce platforms with free plugins.
- Eliminate the learning curve for checkout processes and draw from the technical strength of an established platform.
- Allows customers to use their current Amazon login information, Amazon payments gives shoppers a simple, familiar way to carry out purchases.
- Integration with your website is API driven means easy to customize Amazon Payments into the existing look and feel of your site.
It was known more for its crowdfunding services rather than as an e-commerce service provider. WePay was created for unique, POS and omnichannel needs of software platforms. It allows the use of Apple pay and ACH payments that PayPal doesn’t. This platform offers a unique user experience, scalable integration and protects both users and your website from risky transactions.
- It is capable to handle complex payment requests, like multiple payers or crowdfunding campaigns, and works for sites of different sizes.
- Customized for e-shops with international customers, and domestic, WePay offers a helpful support center for businesses using the gateway.
- WePay offers modern payment options, like Apple Pay and Android Pay.
Started in 2010, Stripe is another powerful payment platform designed for internet businesses. It offers a lot of APIs that allow you to create your own subscription services and on-demand marketplaces. It supports a wide range of development languages, including Ruby, PHP, Python and Java.
This platform supports more than hundred currencies and offers features like mobile payments, subscription billing and one-click checkout. Users get access to a dashboard where they can visualize transactions. It provides features like-
- It is secure, customizable, quick and easy to set up.
- Allows customers to buy products directly from a tweet or saving card information for single- click checkouts.
- It’s Sigma service allows businesses to easily view sales data and analytics in real time, that provides insights to help you refine and improve operations for increased effectiveness and growth.
Authorize.net is designed for small-to-medium-sized businesses and it can help you grow your business with a host of flexible and trusted payment options. It is a Visa solution created with intention to ease the payment process and is considered as extremely secure and promotes its advanced fraud detection suite preventing chargebacks and fraudulent transactions. Authorize.net provides a lot of add-on features which includes fraud prevention, and a simple checkout system. Main difference in charging is that it causes a fixed month to month charge along with the transaction fees.
It accepts payment functioning in more than 200 countries and supports more than 80 currencies. This platform is expensive than its competitors but is preferred due to its easy integration facilities. It doesn’t require any monthly or setup fees. 2Checkout allows international payments but its conversion rates are 2-5% higher than average bank rates. With customizable options for both beginners and senior businesses, 2Checkout’s services include vigorously customizable hosted (in-site) checkouts and simple site integration, leaving your checkout experience seamlessly on brand.
7. Merchant e-solutions (MeS)-
While securing cardholder information and providing PCI compilation, MeS offers easy integration solutions. With a Point-of-Sale payment processing option, you can manage your offline transactions. It also provides integrated check readers, printers and PIN pads while providing mobile, online and In-person solutions. MeS accepts payments in 150+ currencies and avoids currency conversion fees and also promote their fixed timelines of payment with end-to-end data visibility.
These are some of the popular payment gateways for your website. According to the budget and flexibility, you can choose the best one for your business. If you’re confused to choose the best one or facing difficulty to incorporate for your business, consult with solace experts. We are here to help you through consultation and development. You can hire Magento developers of solace team to develop feature rich ecommerce website. Connect with solace and get a free quote for ecommerce website development.