More than 60 million people in the world use CMS to run their websites. There are hundreds of CMS available but the one is becoming increasingly popular and used by many people all around the world. So which one is that- WordPress or Squarespace? How to decide which platform to use and why? Before we dive into the comparison, ask a few questions to yourself.
- What is the purpose of the website that you want to build?
- Is it a complex web app or a simple web presentation?
- Are you building an ecommerce website or do you want to sell your services online?
- Are you developing a website on your own or hiring professional developers?
- Do you want to work around search engine optimization?
- Are you tech savvy?
Now you have a starting point. Let’s see some basics of both the CMS, wordpress and squarespace before we start comparison.
What Is WordPress?
What Is Squarespace?
Launched in 2003, Squarespace is an all-in one website builder with its own CMS. As Squarespace is a cloud service, there is no need to download any software. We call it an all-in-one solution because with just a subscription fee, it provides customizable and responsive website templates, hosting service, domain name, SSL certificate, and 24/7 customer service. Recently, a built-in email marketing tool, ‘Squarespace Email Campaigns’ was also added to the feature’s list. The main idea behind Squarespace is- it’s a ‘code-free’ solution that makes it possible to build and edit a website without needing to go near any CSS or HTML.
WordPress Vs Squarespace- A Comparison
1. Ease of use-
WordPress has an interactive interface with an easy to use dashboard. If you are familiar with HTML, CSS and PHP, it is easier for you. It just requires a basic knowledge of these programming languages and style sheets to build a website on your own. WordPress will be a better solution for multilingual sites.
As Squarespace is a website builder, you can pick, switch, and personalize your templates using drag-and-drop. You can choose an element like a text box, drag it to where you need it and drop- and that’s exactly how it will look once your page is published. It is called as WYSIWYG editing means “What You See is What You Get,”. This makes it easy to make changes because you’re seeing everything right in front of you, exactly how visitors to your site will be seeing it once it’s live.
2. Themes and Templates-
WordPress is based on a customizable theme and also follows a plugin architecture. Thousands of WP themes are available and are free and paid too. Nearly 55000 plugins are available for all kinds of modifications and extra functionalities. If you have hands-on experience in HTML, CAA, JS and PHP, you can use WordPress themes for your website and customize whatever you need. Within themes,there comes a template hierarchy.
Squarespace is also based on customizable templates. There are more than 100 templates available to choose and these templates are grouped according to the similar functionalities and features. Depending on the purpose of the website you will get the recommended templates that give you an easy start. You can start with one template and then switch to a different one later on. But the switching is not that much of an easy process because of the differences between templates and features, however it is possible.
WordPress has various options for setting up an online store. The most highly recommended is the plugin WooCommerce. One can create a powerful online store with WooCommerce. It is specially designed for WordPress users to help them sell online. As it was built for WordPress, you don’t need to worry about its compatibility for your website. It is free and also easy to install. Woocommerce includes inventory management, hundreds of themes, payment and shipping options etc. Due to the customization available with woocommerce, you can align your branding, sell whatever products you want and also can integrate ecommerce with powerful blogging tools.
Squarespace gives you everything that you need to start online selling. All sales tools of squarespace are fully integrated, meaning that the online store will look seamless and professional. It’s business plan is designed for small stores and charges 3% transaction fee on each sale you make. There is a provision to create promotional pop-ups, sell unlimited products and have a professional email and so on. The upgraded ecommerce plan includes advanced ecommerce features like- 0% transaction fees, inventory, orders, tax and coupons, label printing, product listings on instagram, gift cards, cart recovery etc.
4. Blogging Tools-
WordPress has a lot of free templates for blogging. It has built-in features like tagging, categorizing and connecting to social media. If you want to design your own look for blogs, wordpress allows you to access HTML directly. Also, anyone with a wordpress account can comment on wordpress blog(tip- provided that blogger doesn’t disable the ability).
Squarespace includes free blogger templates. Users can choose from a lot of modern interfaces that display blog posts on the homepage in a single reverse chronological feed or compact magazine style grid of blog posts. It also allows multiple authors to contribute, tagging, categorization and editing. Blogs can also be link to each new post and can be automatically sent to social media feeds.
5. Mobile Editor-
You’ll need WordPress mobile apps to manage wordpress site on the go. You can choose from Android, Desktop apps and iOS to draft and update the blog posts, track the site’s traffic, keep up with notifications, all from the mobile. For this, you just need to install the right app for your device and connect the app to your website. You can add, edit, remove pages and posts, analyse stats, manage comments and so on.
Squarespace has a lot of apps that allow you to manage your website, update content, track site’s performance all from the phone. You can use the following mobile apps-
- Blog (iOS and Android) – Write, edit, share, and manage blog posts
- Analytics (iOS and Android) – View key statistics for your website
- Squarespace App (iOS only) – Update pages, add images to galleries, write and edit blog posts, review pages, and track analytics
- Commerce (iOS and Android) – Manage your store
To edit the pages, you need the Squarespace app that combines functions from other three mobile apps. It is easy and free to download apps from Apple Store or Google Play.
WordPress is continuously updating its platform to improve security and fix bugs. Means whenever it releases updates, you may also need to update your WordPress site. If you have a custom theme and are also using multiple plugins then this may cause a headache for you.
Maintenance for Squarespace is simple. It’s all updates are tested and pushed to your website automatically. In case of maintenance Squarespace beats WordPress. There is no risk of downloading an outdated plugin, everything is managed internally. So squarespace saves your time and money.
With wordpress, it’s your responsibility to secure your website. It includes regular backups, regular update of wordpress site, SSL certificate etc. Web hosting providers for eg., Bluehost, provide free SSL certificates, automatic updates of website and backup so as to manage the WordPress website’s security.
Squarespace cares for the security of your site. It is the platform’s responsibility to ensure your site is secured from hackers, and that the system stays online and running smoothly. Squarespace plans provides you with a SSL certificate. It builds trust with visitors and helps to rank higher in Google. If you sell through your website, it protects customer’s payment details.
Squarespace and WordPress both are popular website builders. WordPress is suitable for the more tech savvy. You have to code, manage, update and protect your website. If you are a proficient you can create a stylish and featured website. Squarespace is for those who lack expert tech skills. You don’t need to worry about coding, it has its drag and drop editor.
From all the above comparisons you can choose the best one for your website. If you are still confused to choose the best one between WordPress vs Squarespace, consult with Solace experts. We are here to help you through consultation and development. You can hire wordpress developers of Solace team for effective website development. Consult with Solace and get a free quote for a fully featured website development. We will be happy to help you.