Nowadays, near about two and a half billion people around the world are using smartphones. Since, the approach of smartphones changed dramatically regarding how we interact with each other and with our world. News, banking, gaming, cooking, finance etc. any sector has an app dedicated to it. This app is available by just a single touch of a button. Mobile apps are the foundation of smartphone use. Comfort, utility, and assortment are the spine that goad the market forward. Any sector or a company that do not have an app released, is stepping backward in the growth competition.
Necessity of improvement in mobile app performance-
More than 50% of all the users are facing problems with mobile apps. Due to the lack of time, 80% of all consumers will retry an app if it doesn’t work properly at the first time. So mobile app performance should be taken seriously. What is app performance, really? Performance has to do with how fast or slows your app loads if the app crashes when it reaches a peak in user activity, and how smooth certain features (like payments) work.
In other words, “Performance is a product of multiple factors: the server, mobile device, network, and programming of the app itself.”
Target of Mobile app performance-
The focus should be – faster the better. One second delay in response can result in a 7% reduction in conversion. In general two seconds of loading time or less is needed for users to be satisfied. Research shows that for mobile apps (compared to mobile sites) 20% of the users even expect mobile apps to load instantly. Near about 4 in 6 people had a negative experience with mobile shopping. This is a serious issue, people not only leave after a bad mobile experience but also 51% buy from a competitor after. By using some best practices you can boost your mobile revenue. Because, if the mobile apps done right, it will be the best performing channel with e-commerce.
How to improve app performance?
1. Resize, cache, and compress images to reduce load time-
If your image is large, it will slow your app in order to properly load. Here are some tips that can speed up the functionality of your app. If you compress an image, you can reduce the size without compensating on the quality. Resizing image permits you to accommodate images to your mobile app, sparing the extra bandwidth that would be required to show the whole original image. Storing downloads pictures from the system onto the PC’s memory improves the performance. Once these images are there, mobile app will never again be required to load it from the external network each time, instead drawing on its own internal memory. These options will surely reduce the amount of work that your mobile has to go through, means load time will speed up.
2. Using a CDN to accelerate APIs, therefore reducing payload, latency, size and round-trip time-
APIs are useful for your app to communicate and display information originally received from other application, like weather or traffic, and display them in a comprehensive format. A content delivery network (CDN) uses servers across the nation to quicken API communication. By using a server that is geographically close to the user, payload, latency, size, and round-trip time is mitigated because of the reduced distance.
3. Cut down on features that are not essential for app performance-
Pointless features may make the application look prettier, yet they become a burden on execution. Many features that are necessary for the app to function slows down the app. Evacuating the superfluous weight and honing the features that are vital to the application upgrades speed, responsiveness, and by and large execution.
4. Reuse data templates-
Your app will function more fats if you have less data templated to load. Instead of using various data templates for your app to load, reuse the existing one that you have. Resourcefulness implies a lighter load to carry.
5. Load data as you need it by split up assemblies or pre-loading/ pre-fetching the data-
Loading of all applications data at a time will slow it down. To eliminate this issue, you should consider using split up assemblies to separate the information into effectively retrievable data. When preloading or pre-fetching data, the important information you’re looking for loads more quickly than other assets on the app, increasing the speed of relevant information. You should not load all the data on the app at a time. Load just important parts when necessary.
6. Create an offline mode in case that network connection drops-
An offline mode creates a buffer for your data to be safely saved on account of a sudden loss of network connection. When you are not using offline mode and if you were suddenly disconnected and all the data you were using is discarded. Offline mode gives you the option to save your data now and then return to it later once the user is reconnected. An offline mode implies the security in information, reliability, and user ease-of-mind
Testing of your mobile app performance-
1. Device compatibility-
You should aware of the fact- execution environments your mobile app will be able to run on. This includes what types of operating systems (such as Apple or Android) it can run on, screen sizes, resolutions, etc.
2. Memory consumption-
Smartphones have more memory to spare between everything that already installed. If your mobile app consumes less memory while in use, the phone will more efficiently function. There are many factors that affect memory consumption- like push notifications or memory leaks. This should be addressed to ensure excessive consumption is minimized.
3. Battery Consumption-
The battery life of your phone can be quickly reduced due to continual use of a mobile app. Special care should be taken to ensure mobile apps minimize unnecessary energy drain from the consumer’s phone.
The customer’s experience with your app is the most important thing. Most users, when suffered with a slow, unresponsive app, they uninstall the app immediately. Keep your first impressions positive with an effective, customer experience-focused app. With proper management of resources and features, a mobile app can prove to be an invaluable asset for your organization.
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