The success of any application can be assured if the launch is properly planned and prior. By avoiding some mistakes, you can save time and money.
Here is the list of common mistakes that one should avoid before and after the launch of the mobile app.
Also know- Top 10 mobile app UI/UX design trends in 2020.
Pre-launch Mobile App Mistakes To Avoid-
1. Little Or No Market Research-
An application is successful if it offers a unique feature or offers features that are better than the existing ones. By conducting market research, you can recognize the areas you can concentrate on and identify where you can differentiate yourself from your competitors. With no market research, you run the risk of developing an application that is similar or non-exciting. Through survey, you can distinguish the areas of focus before developing the application, rather than including the features later, which is both time consuming and costly. Survey can give you more ideas and help you to release new and exciting features regularly, which is essential to keep your application relevant in the marketplace.
2. Not Planning App Release Date-
Before you end up coding the application, plan a release date in advance, it may get appropriate press coverage. It is important to keep a track on tech news and events with the goal that the release dates don’t coincide. This keeps your application prone to get expected response.
This helps to gain attention when the application is ready. Despite the fact that the team can build a systematic plan as per release dates and covers the news via social media about the featured application.
3. Not Welcoming Pre-launch Opportunities-
Promoting your application before it is available in the application store can help gain momentum and most awaited response. Well, it is the most widely recognized mistake noted among the application makers that they start the marketing efforts too late.
Promote your application on various social media platforms and channels to encourage influencers and reporters to talk more about your application. Let the application name go viral on the media that will be known to all.
4. Not Investing Time On App Store-
One of the key points in writing an appropriate description with relevant keywords can help you to gain organic organic results when you launch your application. It keeps your application trending on the top in the application stores which will automatically cope-up with your launch desires. For instance, you can use the keyword ‘photo editor’ in the description if your application is related with photo editing.
Use proper keywords related to features. It will show your application in the top list to get significant competitive insights. The vast majority of the successful applications focus on App Store Optimization (ASO).
5. Not Enough Marketing Activities-
Start advertising your application to approach users in bulk. Ensure that your application gets discovered. The strategic promoting plan covers the outreach plan, a blog for the development process, optimizing App store using keywords, and planning beta testing.
You can launch campaigns or put billboards in the areas prone to the features of your application other than digital marketing options. Further, you can also extend your marketing activities across platforms that pay attention to mobile application development.
Post-launch Mobile App Mistakes To Avoid-
1. Not Considering Reviews And Ratings-
Users consider the application reviews and ratings, before downloading the application. If you get more ratings and reviews, it will be easier for the future consumers to think about the usage of the application. Also, application store algorithms use reviews and ratings as a part of their ranking system.
You can analyse the reviews, ratings and shares you score after the application hits successfully in the market. These reviews guide you the best to engage user’s responses. Thus, it helps users to make quicker decisions for accepting your application.
2. Not Focusing On User Engagement And Retention-
Considering for a while ago, it is important to concentrate on the user’s inclusion factors. Watch out for the number of downloads, comments, and reviews. On the other hand, monitor the users dropping off from using the application.
It helps to outreach the users coming in and going out. You can more easily target the type of users who contribute their involvement to applications.
3. Not Paying Attention To Customer Support-
In the crowd of customers do take appropriate concern and support the customers. Each one of them must be attended with a proper good response and help wherever they need. Insufficient customer care can prompt inconvenience and a bad effect on the users, degrading the application value.
Provide 24*7 customer support if possible. You can interact with the users, considering their issues and providing solutions to enhance application functionalities.
4. Not Releasing Updates-
Your work doesn’t end by just publishing the application, rather, it starts. Updates play a crucial role in building interaction with the ideal audience. Bugs, lacking core functionality, or high battery use are a couple of the issues that motivate users to delete an application, for a competitor’s product.
To avoid it, ensure you regularly release updated versions forms of the application serving more convenience and address user concerns. The normal release of the updates improves the user experience.
5. Not Keeping A Track Record Of User Involvement Factors-
Keep a track on monthly and daily users, features that attract the application usage and application performance index. Think about the reasons of individuals attracting or dropping off? Looking to the parameters it’s important to continuously improve your application and engage users.
You have to compute some of the parameters, for example, Average Revenue per User (ARPU), Daily and Monthly Active users, Retention rates and so on. It helps us to realize how well your application fits into the user’s lives.
6. Not Focusing On Security-
Security of application is important even for after app development. A security break can compromise customer data, organization data and so on. Incorporating security from the beginning is easy and economical.
However, adding security after application development can be complicated and requires more cost. By following the best practices of application security, you can ensure that the application is safe and secure.
A secure application can increase customer confidence. Organizations can also highlight this feature to grab more customers. You can hire dedicated app developers of the Solace team to develop highly secured application.
Mobile application development has tremendous potential. Aspects like close user engagement, addressing the issues, fixing the errors, optimizing application performance, improving user experience, eliminating inconveniences can help in making the application successful. The mobile application industry is good to experience strong growth in the future. By focusing on the best practices and avoiding the regular drawbacks, you can ensure the growth of your mobile application.
Are you going to develop or launch your mobile app? You should consult with Solace experts before launch. Solace team is well experienced to provide the appropriate web solution with efficiency. We will be happy to help you through new trends and technologies for more engagement.