Websites are the visual representation of your business and are not only a medium to reach a large number of users, but they also provide credibility and trust of your users for business. This is a main reason of why entrepreneurs come to the web designing company to seek professional help and get their website designed. But designing a website takes more time and energy specially to do it right and get the results that you want. Redesigning a website could be a tricky process and you must consider lots of factors to avoid any negative effect. So here, we will discuss the major mistakes that you should avoid while redesigning or upgrading your current website. Let us see each one in detail.
Mistakes To Avoid During Website Redesigning-
1. Not Analyzing Current Web Design-
Many entrepreneurs reach to a web development company for getting their website revamped without knowing the defects of their current website. Prior to finding a solution for any issue, you should discover what the actual issue is. You should analyze a current website thoroughly and know the reason of why you are thinking of redesign, which are the major problems that you want to solve first and so on.
Discover the opportunities that you are missing and things that are working and not working on your current website. So these points should be analyzed and consider while finalizing new design of the website.
2. Not Setting The Goals-
Remember that website redesign is not about using latest technologies and techniques. You have to understand why you are taking this step and investing such a lot of money and time in redesigning. For instance, an eCommerce business might want to change older design that had complicated navigation, to something much simpler, knowing how vital navigation is on a shopping website. Setting proper final goals will give a clear view on things. This will assist you with understanding the process and divide the workload by compartmentalizing and assigning a specific set of tasks to separate teams. In this way, the website architecture and overflow become a more seamless and streamlined process. On the other hand, not choosing your final objectives and starting in an aimless way may compel you to change the complete strategy at the very last hour. This is the most well-known website redesign mistakes made.
3. Aesthetics Over Functionality-
In the current times, everything has to be eye-catching and attractive, but don’t ignore the importance of functionality for a website. Attractive website with poor functionality may attract users but will fail to retain them. Though the main aim of website redesign is to make it more attractive than the previous one, you should also focus on making it work better than the previous one. Easy navigation and smart layout are important components of a good website and they must not be ignored under any circumstances. Your website must be easy to use and users must be easily able to find whatever they are looking for.
4. Ignoring The Redesign Budget-
Next critical aspect to consider and decade on is the budget, which increases the issues during a website redesign. The expense of upgrading a site depends on a different features and functionalities you have to integrate into the site. So, you should establish a realistic budget for redesigning the website. After all, websites are a face of digital platforms. This can help you to reach many leads and convert them into sales to accomplish higher ROI. The longer the redesigning process occurs, the longer the server resources will be consumed, including team’s salary. So, it is necessary to decide on a budget and then move ahead with planning.
5. Not Providing Adequate Time To Website Designers-
It requires a lot of time to upgrade a website and you should have enough patience to provide sufficient time to redesign a website. It doesn’t mean that you have to wait for many years, just fix the deadlines so the work can be done timely. But do not set unrealistic deadlines. There are many complications involved in the website redesign that you should accomplish. Many people approach customized website design services, but can’t provide sufficient time. Website redesigning with predefined templates doesn’t take more time in comparison with the custom website design.
6. Not Choosing The Proper Technology-
Technology decisions plays an important role in website redesign. Once you have set the final goals and divided the task among separate teams, the next step is to choose a technology to maximize output within the shortest possible time. Selection of technology is not only important for present but for future use also. Using the most latest technology available in the market buys the team a considerable amount of time before the next redesign occurs. For instance, if speed and single page application is the requirement, the best option could be going with the React.js. Similarly, if your website is in Python, then Django as a framework could be the perfect choice.
7. Not Paying Adequate Attention To The Content-
Choosing design over content is one of the most common website redesign mistakes to avoid. This approach can nullify your whole redesign strategy and this wastes the time and money. It may be very enticing to jump on an impulse and start designing the website, paying no attention to the content that controls the entire core of your website’s design. So the correct approach should be opt for content creation and moderation first and then shift towards designing. You should go with the lead-oriented and exciting content that focuses on the target audience’s demands. The goal of a web redesign should be to complement and enhance your content instead of taking the limelight away from it.
8. Not Making A Responsive Website-
Responsiveness is a property of a website to scale down or up, according to the screen on which it is being displayed. For example, when the buttons on your website scale down if opened on any mobile screen and become so small that users’ finger accidentally press a wrong button, which they don’t what to click.
Near about 52% of the traffic comes from mobile devices, so it is necessary to scale down everything so that mobile user has a great user experience. Hence, whenever going for a website redesign, ensure that your website is responsive.
9. Not Providing A Proper Contact Information-
Your clients must connect with you easily. Customers don’t like to take lots of efforts for finding out the ways of connecting with you online. So always remember to add a ‘Contact Us’ page link in the prime navigation and also place a clear CTA button in the header with the official phone number of the business. Allow users to contact you with- contact form submission, email, phone, social media page etc. Also ensure to reply immediately to maintain trust in the relationship with your clients.
10. Not Setting A Realistic Launch Date-
After proper designing of a website, the question that we automatically find ourselves is, when do we need to launch the website? This is necessary, because businesses might have tight constraints and fixed deadlines for meeting their target. There are too many factors to consider while setting up a launch date. Setting an unrealistic launch date will either make the website suffer in terms of quality, or you might have to settle for less than expectations. So, it will be better to start as early as possible and set a realistic date for the website’s relaunch.
These are the top 10 mistakes that you should avoid while redesigning your website. With this, you can achieve what you have planned for your website within no time. Smart strategy and good design team will turn your website into a profitable business.
If you’re thinking of redesigning your business website, consult with Solace experts. We are here to help you for consultation and development. We have a dedicated team of experts that will help you to redesign a website with attractive front end and great features. You can hire php developers of Solace team for an effective website redesigning. Connect with Solace and get a free quote for website design and development. We will be happy to help you.